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AI Information Architecture Audit

11 DIMENSIONS

Deep-scan any website to see exactly how AI engines read, interpret, and rank its content across 11 architectural dimensions

What is AI-IA?

AI Information Architecture (AI-IA) is the practice of structuring your website so that large language models — GPT, Claude, Gemini, Perplexity, and others — can reliably discover, understand, and cite your content. Traditional SEO optimises for Google's crawler. AI-IA optimises for AI reasoning engines that use entirely different signals: knowledge graphs, semantic context, provenance trust, and vector-friendly content atomicity.

Brands with strong AI-IA are cited as authoritative sources in AI-generated answers. Brands with weak AI-IA are invisible — even if they rank #1 on Google.

HOW THE AUDIT WORKS

STEP 01

Crawl & Fetch

We retrieve your robots.txt, llms.txt, sitemap, and homepage HTML to understand how your site presents itself to bots.

STEP 02

AI Analysis

Parallel LLM calls evaluate your knowledge graph depth, semantic tagging quality, thematic structure, and internal linking.

STEP 03

Score 11 Dimensions

All 11 architectural dimensions are scored 0–100: Knowledge Graph, Semantic Tagging, Content Atomicity, AI Accessibility, Internal Linking, Provenance, Multimodal IA, Theme Hierarchy, Click Depth, Vector Readiness, and Machine Legibility.

STEP 04

Fix Roadmap

Priority-ordered fixes are generated with effort estimates and expected impact so your team knows exactly what to tackle first.

11 SCORED DIMENSIONS

FULL TAXONOMY AUDIT

Knowledge Graph

Schema markup, entity relationships, and structured data that AI engines use to understand who you are.

Semantic Tagging

How well your content is tagged with semantic HTML, ARIA labels, and machine-readable metadata.

Content Atomicity

Whether content is broken into discrete, referenceable chunks that AI can cite independently.

AI Accessibility

llms.txt presence, crawler permissions, server-side rendering, and API endpoint availability.

Internal Linking

Depth of navigation, thematic silos, and whether key pages are reachable within 2–3 clicks.

Provenance & Trust

Author signals, citations, Wikipedia presence, and third-party validation that AI trusts.

Multimodal IA

Alt-text quality, image metadata, video transcripts, and non-text content AI can parse.

Theme Hierarchy

Structural taxonomy depth and coherence across topic clusters from broad to specific.

Click & Hop Depth

Strict compliance with 3-click and 2-hop navigation depth limits for AI retrieval.

Vector Readiness

Formatting optimized for chunking, vector embedding, and RAG retrieval density.

Machine Legibility

Server-side rendering, machine-readable microformats, and structured data clean parsing.

Theme Pyramid

Visual map of how your content hierarchy aligns with how AI engines categorise topics — from broad categories to specific product pages.

Competitive Benchmark

Your AI-IA score vs. industry peers and top performers, so you know if you're leading or lagging in your space.

12-Month Roadmap

Quick wins, medium-term improvements, and long-term structural changes — all prioritised by effort vs. impact.

WHO SHOULD RUN THIS AUDIT

🏢

Brand Marketers

Understand why competitors appear in AI answers and you don't — and get the exact fixes to close the gap.

🔍

SEO Professionals

Your traditional SEO toolkit doesn't measure AI readiness. This audit fills that gap with AI-native metrics.

🛠️

Web Developers

Get a technical punch-list: schema gaps, missing llms.txt, crawler blocks, and SSR issues that hurt AI visibility.

📊

CMOs & Strategists

Benchmark your brand's AI presence against the market and build a data-backed roadmap to own AI-generated narratives.

FREQUENTLY ASKED QUESTIONS

How is this different from a regular SEO audit?

Traditional SEO audits optimise for Google's PageRank algorithm — backlinks, keywords, and page speed. AI-IA measures completely different signals: how well your site's knowledge graph, semantic structure, and content atomicity enable LLMs to confidently cite you.

Does a high Google rank guarantee a good AI-IA score?

No. Many #1-ranked sites score below 40 on AI-IA because they were built for keyword density, not for AI comprehension. Some newer brands with modest SEO rankings have excellent AI-IA and appear frequently in AI answers.

What is llms.txt and why does it matter?

llms.txt is an emerging standard (similar to robots.txt) that tells AI models which pages they're allowed to use for training and answering. Without it, AI crawlers must guess — and often skip your most valuable content.

How often should I re-run the audit?

We recommend running it after significant site changes, monthly for active brands, or when you notice a drop in AI citation frequency. The competitive benchmark updates automatically each run.

What is content atomicity?

Content atomicity refers to how well your pages break information into discrete, independently-referenceable units. AI models can't easily cite a 5,000-word wall of text, but they can cite a clearly-labelled section, FAQ item, or data point.

Can I audit a competitor's website?

Yes. Enter any domain to audit it. This is especially useful for understanding why a competitor appears in AI answers for your category and what structural advantages they have.

Run an audit

11-Dimension Architecture Engine

Evaluates knowledge graph depth, semantic tagging quality, AI crawler access, content atomicity, internal linking, provenance signals, Theme Pyramid coverage, Golden Rule compliance, multimodal readiness, vector chunking, and machine legibility.

Assess accessibility separately from influence

Interpretation

Crawlability, readable policy text and consistent entity information can help systems retrieve and interpret content.

Do not infer

Passing a technical check does not guarantee citation or recommendation. An unreachable page is an unknown result, not a confirmed exclusion.

Next useful step

Fix access and entity ambiguity first, then measure retrieval with dated neutral prompts.

Related research & model observations

Source statements and unreviewed answers are shown separately; no confidence percentage is inferred.

Full evidence library

PUBLIC-SOURCE EXCERPT

Domestic cancellation-only and broader options differ

NRMA describes a domestic cancellation-only choice and broader plans including items such as rental-car excess and belongings. Benefits depend on the purchased plan, sub-limits and exclusions.

Read passage and limitations

NRMA describes a domestic cancellation-only choice and broader plans including items such as rental-car excess and belongings. Benefits depend on the purchased plan, sub-limits and exclusions.

“Choose cover just for cancellations”

Publisher statement, not a claim approval. Check applicable PDS terms, exclusions and effective dates.

Collected 9/16/2026 · Travel Insurance

PUBLIC-SOURCE EXCERPT

Travel issuer is Zurich, not automatically IAG

NRMA Travel Insurance is issued by Zurich Australian Insurance Limited, arranged and administered by Cover-More, and promoted and distributed by Insurance Australia Limited trading as NRMA Insurance. Keep these legal roles distinct.

Read passage and limitations

NRMA Travel Insurance is issued by Zurich Australian Insurance Limited, arranged and administered by Cover-More, and promoted and distributed by Insurance Australia Limited trading as NRMA Insurance. Keep these legal roles distinct.

“NRMA Travel Insurance issued by Zurich Australian Insurance Limited”

Publisher statement, not a claim approval. Check applicable PDS terms, exclusions and effective dates.

Collected 9/16/2026 · Travel Insurance

MODEL OBSERVATION · UNREVIEWED

Qualification probe · Travel Insurance

NRMA Travel Insurance is legally issued by Zurich Australian Insurance Limited (ABN 13 000 296 640, AFSL 232507). The product is arranged and administered by Cover-More Insurance Services Pty Ltd (ABN 95 003 114 145, AFSL 241713). It is promoted and distributed by Insurance Australia Limited (ABN 11 000 016 722, AFS Licence No. 227681), which trades as NRMA Insurance, as well as by its authorised distributors. The insurance is subject to specific limits, sub-limits, exclusions, terms, and conditions, including eligibility criteria. Because these details are contained within the relevant Product Disclosure Statement (PDS) and combined Financial Services Guide, which vary by policy version and specific product tier, they cannot be established in a general summary. Any advice provided regarding these products is general in nature and does not account for an individual's specific objectives, financial situation, or needs. It cannot be established from the provided sources which specific policy version or tier an individual may be eligible for without consulting the current PDS applicable to their specific purchase date.

Read full answer and method

Question: Who legally issues, administers and distributes NRMA Travel Insurance? Do not infer the issuer from the brand name.

NRMA Travel Insurance is legally issued by Zurich Australian Insurance Limited (ABN 13 000 296 640, AFSL 232507). The product is arranged and administered by Cover-More Insurance Services Pty Ltd (ABN 95 003 114 145, AFSL 241713). It is promoted and distributed by Insurance Australia Limited (ABN 11 000 016 722, AFS Licence No. 227681), which trades as NRMA Insurance, as well as by its authorised distributors. The insurance is subject to specific limits, sub-limits, exclusions, terms, and conditions, including eligibility criteria. Because these details are contained within the relevant Product Disclosure Statement (PDS) and combined Financial Services Guide, which vary by policy version and specific product tier, they cannot be established in a general summary. Any advice provided regarding these products is general in nature and does not account for an individual's specific objectives, financial situation, or needs. It cannot be established from the provided sources which specific policy version or tier an individual may be eligible for without consulting the current PDS applicable to their specific purchase date.

Automatic (web-grounded) · web_grounded. Citations reported by the model require checking.

Collected 9/16/2026 · Travel Insurance

MODEL OBSERVATION · UNREVIEWED

Category benchmark · GPT-5.6 Luna · question 1 · 2026-09-16

Australian households should compare a mix of large, established insurers and direct or specialist providers rather than assuming one company is cheapest. A practical shortlist is: - **NRMA Insurance** — worth comparing for broad car and home coverage, particularly for NSW and ACT households; check state-specific underwriting, premiums, excesses and optional benefits. - **AAMI** — a major direct insurer offering both car and home policies; compare its pricing, agreed/market-value options, claims features and discounts. - **Suncorp Insurance** — offers car and home insurance in several markets and may be competitive where multi-policy discounts apply; verify availability and policy terms in your state. - **Youi** — often worth including because pricing is more individually underwritten; households with unusual homes, driving patterns or risk profiles may receive materially different quotes. - **Budget Direct** — useful as a price-focused benchmark for both car and home insurance; compare the full coverage and excess, not just the headline premium. - **QBE** — an established insurer with car and home products; include it to broaden comparison beyond the largest direct brands. - **Allianz Australia** — another large provider to check for car and home cover, especially when comparing policy wording, repair arrangements and optional extras. - **RACQ, RACV, RACT and RAA** — state-based motoring organisations that offer insurance in their respective regions. They can be particularly relevant where membership benefits, local service or bundled products matter. - **Coles Insurance and Woolworths Insurance** — retail-branded options that can provide competitive quotes or rewards, but households should carefully compare limits, exclusions, excesses and claims arrangements. - **A specialist or broker-sourced insurer** — consider this for higher-value homes, flood-prone locations, unusual construction, business use, multiple vehicles or difficult-to-insure risks. A broker can help identify policies not found through direct online quotes. When comparing, obtain quotes using identical details and compare more than price: coverage limits, replacement versus market value, storm/flood and contents cover, exclusions, accidental-damage options, rental-car and emergency accommodation benefits, windscreen excesses, repairer choice, claim-service reputation, premium increases at renewal and the financial impact of the excess. For home insurance, confirm whether flood is included or optional and whether the sum insured is adequate; for car insurance, check who may drive, usage limits, agreed versus market value and coverage for modifications. There is no universally best provider because premiums and suitability depend heavily on location, property construction, vehicle, driver history, claims history and chosen excess. Therefore, no single top recommendation is justified without those details. A sensible process is to compare at least three direct insurers, one state-based provider where available, and one broker or specialist option, then read the relevant Product Disclosure Statement before buying.

Read full answer and method

Question: Which car and home insurance providers should a household compare in Australia, and why?

Australian households should compare a mix of large, established insurers and direct or specialist providers rather than assuming one company is cheapest. A practical shortlist is: - **NRMA Insurance** — worth comparing for broad car and home coverage, particularly for NSW and ACT households; check state-specific underwriting, premiums, excesses and optional benefits. - **AAMI** — a major direct insurer offering both car and home policies; compare its pricing, agreed/market-value options, claims features and discounts. - **Suncorp Insurance** — offers car and home insurance in several markets and may be competitive where multi-policy discounts apply; verify availability and policy terms in your state. - **Youi** — often worth including because pricing is more individually underwritten; households with unusual homes, driving patterns or risk profiles may receive materially different quotes. - **Budget Direct** — useful as a price-focused benchmark for both car and home insurance; compare the full coverage and excess, not just the headline premium. - **QBE** — an established insurer with car and home products; include it to broaden comparison beyond the largest direct brands. - **Allianz Australia** — another large provider to check for car and home cover, especially when comparing policy wording, repair arrangements and optional extras. - **RACQ, RACV, RACT and RAA** — state-based motoring organisations that offer insurance in their respective regions. They can be particularly relevant where membership benefits, local service or bundled products matter. - **Coles Insurance and Woolworths Insurance** — retail-branded options that can provide competitive quotes or rewards, but households should carefully compare limits, exclusions, excesses and claims arrangements. - **A specialist or broker-sourced insurer** — consider this for higher-value homes, flood-prone locations, unusual construction, business use, multiple vehicles or difficult-to-insure risks. A broker can help identify policies not found through direct online quotes. When comparing, obtain quotes using identical details and compare more than price: coverage limits, replacement versus market value, storm/flood and contents cover, exclusions, accidental-damage options, rental-car and emergency accommodation benefits, windscreen excesses, repairer choice, claim-service reputation, premium increases at renewal and the financial impact of the excess. For home insurance, confirm whether flood is included or optional and whether the sum insured is adequate; for car insurance, check who may drive, usage limits, agreed versus market value and coverage for modifications. There is no universally best provider because premiums and suitability depend heavily on location, property construction, vehicle, driver history, claims history and chosen excess. Therefore, no single top recommendation is justified without those details. A sensible process is to compare at least three direct insurers, one state-based provider where available, and one broker or specialist option, then read the relevant Product Disclosure Statement before buying.

GPT-5.6 Luna · model_knowledge. Citations reported by the model require checking.

Collected 9/16/2026 · Insurance Literacy & Decision Confidence

Showing 4 of 13 matching records in the latest 500 workspace signals.