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Product intelligence

Run product scans across themes, personas, competitors, and AI answers.

Add the products a company cares about, then run a product-level matrix scan across selected themes, audience personas, AI models, competitor frames, prompt gaps, and evidence signals.

Tracked products

6

Scanned

6

Avg narrative

80

Avg visibility

82

High risk

1

Prompt gaps

6

Evidence signals

6

Add product

Track a product narrative

NRMA Home & Contents Insurance

medium risk

NRMA Insurance · NSW Family Buyer / Rural Property Owner

Narrative

80

Visibility

85

Persona fit

84

Executive read

Strong AI authority for Bushfire, Storm, and Flood catastrophe response backed by Help Nation mobile claims hubs; cited alongside CHOICE and Canstar 5-Star awards.

Narrative control80
AI visibility85
Persona fit84
Theme narrative findings

Home Insurance

84

NRMA leads peer citations on home insurance.

Claims Reliability & Satisfaction

74

Challengers contest claims reliability & satisfaction on aggregator tables.

Persona perception gaps

NSW Family Buyer

84

NSW Family Buyer sees NRMA Home & Contents Insurance as a top-tier trust option when coverage specifics are cited.

Rural Property Owner

84

Rural Property Owner sees NRMA Home & Contents Insurance as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is NRMA Home & Contents Insurance worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence

NRMA Business & Trades Insurance Pack

low risk

NRMA Insurance · Sole Trader with a Work Vehicle / Small Business Owner

Narrative

74

Visibility

70

Persona fit

76

Executive read

Strong affinity among NSW/QLD sole traders and commercial ute owners seeking bundled public liability, tool cover, and replacement work vehicle mobility.

Narrative control74
AI visibility70
Persona fit76
Theme narrative findings

Mobility After an Accident

78

NRMA leads peer citations on mobility after an accident.

Repair Network & Supplier Quality

68

Challengers contest repair network & supplier quality on aggregator tables.

Persona perception gaps

Sole Trader with a Work Vehicle

76

Sole Trader with a Work Vehicle sees NRMA Business & Trades Insurance Pack as a top-tier trust option when coverage specifics are cited.

Small Business Owner

76

Small Business Owner sees NRMA Business & Trades Insurance Pack as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is NRMA Business & Trades Insurance Pack worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence

NRMA Comprehensive Car Insurance

medium risk

NRMA Insurance · NSW Family Buyer / Under-35 Price Buyer / Renewing Long-Term Customer

Narrative

83

Visibility

89

Persona fit

81

Executive read

Ranked #1 across GPT-5, Claude Sonnet 4.6, and Gemini 3.1 Pro for NSW and QLD family motor cover; lifetime repair guarantee and MotorServe network are top trust drivers, while under-35 price comparisons favour Budget Direct.

Narrative control83
AI visibility89
Persona fit81
Theme narrative findings

Claims Reliability & Satisfaction

87

NRMA leads peer citations on claims reliability & satisfaction.

Price & Value Perception

77

Challengers contest price & value perception on aggregator tables.

Persona perception gaps

NSW Family Buyer

81

NSW Family Buyer sees NRMA Comprehensive Car Insurance as a top-tier trust option when coverage specifics are cited.

Under-35 Price Buyer

81

Under-35 Price Buyer sees NRMA Comprehensive Car Insurance as a top-tier trust option when coverage specifics are cited.

Renewing Long-Term Customer

81

Renewing Long-Term Customer sees NRMA Comprehensive Car Insurance as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is NRMA Comprehensive Car Insurance worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence

The NRMA Roadside Assistance (Brand Co-Ownership Monitor)

medium risk

NRMA Insurance · Regional NSW/QLD Driver / NSW Family Buyer

Narrative

91

Visibility

93

Persona fit

89

Executive read

Category-defining #1 AI recommendation (91/100) across Australia; tracked to monitor and prevent LLM entity conflation between The NRMA mutual (mynrma.com.au, 13 11 11) and NRMA Insurance (nrma.com.au, IAG).

Narrative control91
AI visibility93
Persona fit89
Theme narrative findings

Roadside Assistance Leadership

95

NRMA leads peer citations on roadside assistance leadership.

Mobility After an Accident

85

Challengers contest mobility after an accident on aggregator tables.

Persona perception gaps

Regional NSW/QLD Driver

89

Regional NSW/QLD Driver sees The NRMA Roadside Assistance (Brand Co-Ownership Monitor) as a top-tier trust option when coverage specifics are cited.

NSW Family Buyer

89

NSW Family Buyer sees The NRMA Roadside Assistance (Brand Co-Ownership Monitor) as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is The NRMA Roadside Assistance (Brand Co-Ownership Monitor) worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence

NRMA Electric Vehicle (EV) Comprehensive Cover

high risk

NRMA Insurance · EV Owner / NSW Family Buyer

Narrative

68

Visibility

64

Persona fit

72

Executive read

High-upside category: covers high-voltage battery packs, wallbox chargers, and charging cables, plus Chargefox/My NRMA EV roadside synergy, but requires FAQPage schema to eliminate GPT-5 Mini battery exclusion hallucinations.

Narrative control68
AI visibility64
Persona fit72
Theme narrative findings

Sustainability & ESG

72

NRMA leads peer citations on sustainability & esg.

Digital Experience & App

62

Challengers contest digital experience & app on aggregator tables.

Persona perception gaps

EV Owner

72

EV Owner sees NRMA Electric Vehicle (EV) Comprehensive Cover as a top-tier trust option when coverage specifics are cited.

NSW Family Buyer

72

NSW Family Buyer sees NRMA Electric Vehicle (EV) Comprehensive Cover as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is NRMA Electric Vehicle (EV) Comprehensive Cover worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence

NRMA NSW CTP Greenslip Insurance

low risk

NRMA Insurance · NSW Family Buyer / Regional NSW/QLD Driver

Narrative

85

Visibility

88

Persona fit

86

Executive read

Dominant #1 market share and AI recommendation rank in NSW SIRA greenslip queries; strong brand recall and driver at-fault injury protection clarity.

Narrative control85
AI visibility88
Persona fit86
Theme narrative findings

CTP & Compulsory Insurance

89

NRMA leads peer citations on ctp & compulsory insurance.

Member Trust & Brand Heritage

79

Challengers contest member trust & brand heritage on aggregator tables.

Persona perception gaps

NSW Family Buyer

86

NSW Family Buyer sees NRMA NSW CTP Greenslip Insurance as a top-tier trust option when coverage specifics are cited.

Regional NSW/QLD Driver

86

Regional NSW/QLD Driver sees NRMA NSW CTP Greenslip Insurance as a top-tier trust option when coverage specifics are cited.

Competitor pressure

Budget Direct

0

Headline price on basic cover

AAMI

0

National Suncorp marketing

Prompt opportunities

Is NRMA NSW CTP Greenslip Insurance worth the extra cost vs Budget Direct?

0

Missing quantified claims turnaround proof

high

Evidence and source signals

Evidence 1

canstar.com.au

completed 10/13/2026 1 prompts · 2 competitors · 1 evidence
Keep benefits tied to the right product

Interpretation

Product research should preserve the legal issuer, cover tier, optional extras, eligibility and effective document version.

Do not infer

NRMA branding alone does not identify the underwriter. A benefit in Comprehensive Plus may not exist in Basics or standard cover.

Next useful step

Compare the precise tier and applicable PDS before turning a feature into a buyer-facing claim.

Related research & model observations

Source statements and unreviewed answers are shown separately; no confidence percentage is inferred.

Full evidence library

No matching research has been recorded in this workspace yet. Absence of evidence is not a product exclusion.